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When you think of the most notable B2B brands of the last 5-10 years, you’d probably name Zendesk and Slack at the top of the list. Well, Bill Macaitis was the CMO of both companies. This week Adam sat down with Bill to discuss his approach to building a brand, scaling marketing teams, and range of other topics.
By Jessica Cross
Picking the right technology for your team has a lot to do with what type of business you are trying to run. Some marketing teams focus on increasing traffic to a conversion page, such as an account sign up or software download.