When you think of the most notable B2B brands of the last 5-10 years, you’d probably name Zendesk and Slack at the top of the list. Well, Bill Macaitis was the CMO of both companies. This week Adam sat down with Bill to discuss his approach to building a brand, scaling marketing teams, and range of other topics.
By Jessica Cross
Picking the right technology for your team has a lot to do with what type of business you are trying to run. Some marketing teams focus on increasing traffic to a conversion page, such as an account sign up or software download.
By Dexter Hart
The world of marketing technology (martech) is a very complex ecosystem and can be quite daunting. Not to mention the fact that the industry continues to grow rapidly year after year, with over 3.5k vendors around today.
By Max Blaha
The way management structures and operates a team is constantly evolving. Instead of siloing departments to work on projects alone, marketers are working together to advocate for their business. One of the best examples of this is the emerging discipline of growth marketing.
This week’s conversation is with Ashu Garg, General Partner at Foundation Capital. Adam and Ashu talk about what’s next in “The Decade of the CMO,” video and the future of VR, and how to allocate resources to sales and marketing.
This week’s conversation is with Jascha Kaykas-Wolff, Chief Marketing Officer of Mozilla. Adam and Jascha talk product marketing, organizational design, and “the right not to be surprised.”
This week’s conversation is with Kobie Fuller, leading investor in the marketing technology space and General Partner at Upfront Ventures. Adam and Kobie talk the future of marketing, emerging trends, and what technical skills the modern marketer truly needs.